Officine Pubblicitarie (for BCC Pay) – VR quiz for the Salone dei Pagamenti Exhibition
On the occasion of the Milan “Salone dei Pagamenti” Exhibition, Officine Pubblicitarie entrusted AR Market with the development of a fully virtual reality experience for BCC Pay. We created a gamified VR quiz designed to actively engage visitors at the booth: users put on the headset and find themselves immersed in a digital environment where they answer interactive questions about BCC Pay, its products, and its values.
The experience was designed to be intuitive, immersive, and fun, featuring scores, visual feedback, and physical prizes at stake. The result was a highly attended booth and outstanding engagement, thanks to the combination of VR technology, gamification, and corporate storytelling.
The project demonstrated how virtual reality can transform a trade show space into an engaging opportunity to convey brand messages.
