Challenges and Opportunities in the AR/VR Headsets Market
In the field of AR and VR Hardware technology, recent market trends paint a picture of both struggle and potential. According to the latest data from the Worldwide Quarterly Augmented…
Apple Vision Pro: A Dive into the Future of Mixed Reality
Picture: https://www.apple.com/au/newsroom/2023/06/introducing-apple-vision-pro/ Introduction: A Glimpse into Apple's Visionary Headset Apple's latest foray into the realm of immersive computing brings forth the Vision Pro, a headset that combines augmented and virtual…
CES 2024: The Most Exciting Innovations for AR and VR
As every January, during the Consumer Electronics Show (CES) in Las Vegas, convention centers were filled with exciting news in the field of new technologies. Several AR and VR projects…
Futuristic robot technology development, artificial intelligence AI, and machine learning concept. Global robotic bionic science research for future of human life.
The Ethical Issues of Artificial Intelligence and the AI Act
Development of Artificial Intelligence Over the past few years, the development of Artificial Intelligence has achieved exceptional results, making this technology an integral part of our daily reality. Thanks to…
MasterUp: Revolutionizing the Role-Playing Game Experience combining Tradition and Innovation
The Magic of “Live” Role-Playing Games Role-playing Games, often abbreviated as RPGs, are games in which participants take on the role of imaginary characters and move them within fictional worlds,…
Close-up of young woman making photo of beautiful painted picture on the wall on her mobile phone
Artificial Intelligence and Virtual/Augmented Reality in Art
Artificial intelligence and virtual and augmented reality are redefining the landscape of artistic expression and the creative process. These emerging technologies are not just a new tool for artists, but…
Natural Language Processing (NLP): A Journey into Linguistic Artificial Intelligence
Natural Language Processing (NLP) is a branch of Artificial Intelligence that focuses on developing algorithms and computational models capable of understanding, interpreting, and generating human language in a natural way.…
Augmented and Virtual Reality: Pioneering Sustainability in the Age of ESG
In a world increasingly focused on Environmental, Social, and Governance (ESG) objectives, innovative technologies are taking center stage to revolutionize sustainability efforts. Augmented Reality (AR) and Virtual Reality (VR) are…
Giornalismo immersivo
From reporting news to living a story: AR and VR for Immersive Journalism.
Immersive journalism delivers news in formats that allow the user to experience events firsthand. Whether it's online or print journalism, Augmented Reality and Virtual Reality offer new modes of information…
LEARNING WITH AR AND VR: NEW TEACHING TOOLS IN SCHOOLS
Augmented reality and virtual reality are technologies that enhance learning, but currently their teaching potential is not yet fully exploited. In other blog articles we have explored their application in…
INNOVATION AND ENGAGEMENT: HOW AR AND VR ARE CHANGING THE WAY OF DOING EVENTS
Events have always been an extraordinary way to create human connections, share ideas and promote products or services. However, in recent years, the introduction of Augmented Reality (AR) and Virtual…
THE INFLUENCE OF IMMERSIVE TECHNOLOGIES ON SUSTAINABILITY
At a time when technological innovation is transforming our everyday lives, it is crucial to explore how, especially in recent years, new immersive technologies such as Virtual Reality (VR) and…
THE AGRICULTURE OF THE FUTURE IS HERE: HOW AUGMENTED AND VIRTUAL REALITY ARE TRANSFORMING THE WAY OF FARMING
In recent years, Augmented Reality (AR) and Virtual Reality (VR) technologies are becoming increasingly used in several sectors, including agriculture. These can offer different solutions to improve efficiency and productivity…
AR MARKET WINNER OF THE “AMERICA INNOVATION” AWARD
On 5 May 2023 at the Chamber of Deputies in Rome, our innovative startup was awarded the prestigious “America Innovation” 2023 award from the Italy/USA Foundation, an international award for…
TOURISM OF THE FUTURE: HOW AUGMENTED AND VIRTUAL REALITY ARE CHANGING THE WAY WE TRAVEL
The tourism industry is one of the most important sectors of the world economy. During the pandemic, unfortunately, it was the one that suffered the most, but today it is…
MEDICINE ENTERS THE DIGITAL AGE: HOW AR AND VR TRANSFORMING HEALTHCARE
In the Healthcare world the use of virtual reality (VR) and augmented reality (AR) based solutions is becoming increasingly common as these technologies can bring benefits in a wide variety…
IMMERSIVE EXPERIENCES: HOW AR AND VR ARE REVOLUTIONIZING INDUSTRY 4.0
Augmented reality and virtual reality are innovative technologies that are revolutionizing industry 4.0. These technologies represent a great opportunity for Industry 4.0, as they improve productivity, efficiency and safety. They…
THE FUTURE OF FURNITURE AND DESIGN: HOW AR AND VR ARE TRANSFORMING THE WAY OF DESIGNING AND FURNISHING SPACES
Technology is rapidly transforming the way we design and furnish our spaces. In recent years, Augmented and Virtual Reality in particular have become increasingly popular in the design and furniture…
AR AND VR TECHNOLOGIES IN THE FASHION WORLD
Augmented Reality (AR) and Virtual Reality (VR) are two technologies that are having and will continue to have a major impact on the fashion industry, always at the forefront of…
THE EVOLUTION OF MARKETING: HOW AUGMENTED AND VIRTUAL REALITY ARE TRANSFORMING THE CUSTOMER EXPERIENCE
Companies now have a wide range of tools to create unique and engaging marketing experiences.In this article we will explore two fundamental concepts for creating immersive and compelling experiences: augmented…
HOW CAN AR AND VR TECHNOLOGIES IMPACT THE GAMING INDUSTRY?
In the last few years, Virtual Reality (VR) and Augmented Reality (AR) revolutionised the gaming world and grabbed the attention of an increasing number of gamers due to the high…
Close up of mature woman in blue shirt typing on keyboard of modern laptop. Business lady sitting at office desk and using portable computer for work.
CHATGPT: KNOW ABOUT THE CONVERTIONAL BOT GONE VIRAL
Now on everyone's lips for the past few months, and still the subject of much discussion, ChatGPT is the revolutionary innovation that is becoming a viral phenomenon. Thanks to OpenAI's…
UNIVERITY LESSONS IN THE METAVERSE
Metaverse is a concept discussed a lot in recent months and its applications are endless. Today, even universities are beginning to approach this new digital universe. During the pandemic, the…
THE FUTURE OF EDUCATION IN THE METAVERSE
The report "The metaverse: the future of work?" by Regus, an organisation that analyses changes within workspaces worldwide, states that the future of all occupations lies in the Metaverse. This conclusion…
AUGMENTED REALITY ON QATAR 2022 WORLD CUP BLEACHERS
Technology has been making its way into the world of sports for years now and there are more and more different ways in which it contributes to improving the overall…
THE AID OF VIRTUAL REALITY IN THE TREATMENT OF EATING DISORDERS
It has already been discussed how the use of Virtual and Augmented Reality technologies has found multiple positive results in the treatment of a number of pathologies.The body and physical…
Happy male candidate greeting a member of human resource team on a job interview in the office.
VIRTUAL REALITY IN THE HUMAN RESOURCES FIELD
Immersive technologies offer an infinite number of possible applications. In the company, virtual reality and augmented reality technologies can be used to simulate realistic situations for employees to help them…
VIRTUAL REALITY TO OVERCOME COVID-19 PSYCOLOGYCAL TRAUMA
Several scientific studies have shown that among the various therapeutic programmes, virtual reality is a highly specialised and effective tool for preventing and treating psychopathological symptoms of stress and anxiety. …
MIXED REALITY APPLIED TO AUTOMOTIVE DESIGN
Mixed Reality, is a technology that combines aspects of real reality with the power of virtual reality allowing one to experience scenarios that do not exist. Among the devices that…
Person adding clothes to cart closeup for online shopping campaign
AUGMENTED REALITY AT THE SERVICE OF RETAIL
The retail sector was revolutionised when new technologies began to take hold at the beginning of the last century. Among those that are radically transforming the way the physical store…
